A clear offer beats a longer sales pitch.
Put the customer, the outcome, and the next step into plain words.
The practical answer
Be specific about who the offer serves and the situation they are in.
01 / Name the customer
Be specific about who the offer serves and the situation they are in.
02 / Describe the result
Explain what changes for the customer. Avoid promises you cannot support.
03 / Remove ambiguity
Explain what is included, what it costs, and what happens next before asking for a decision.